Disciplines & Professions: Advertising & Marketing

Web Sites

About.com's Marketing Directory
http://marketing.about.com/

Includes more than 25 related categories of links. Also offers helpful information such as a marketing glossary, ethics, and online advertising.

Search Engine Guide's Advertising and Marketing Links
http://www.searchengineguide.com/pages/Business/ Advertising_and_Marketing/

List of 14 annotated links to advertising resources. Most connect to other database directories. Can also search entire directory of search engines at once.

Yahoo!'s Marketing and Advertising Directory
http://dir.yahoo.com/Business_and_Economy/ Marketing_and_Advertising/

Yahoo!'s directory includes more than 300 links organized into 15 categories. Also provides a list of 20 annotated links on main page, and allows search function to be limited to subject of advertising.

Databases

FINDEX (Cambridge Scientific Abstracts)

A guide to publicly available market and business research. 33,000 records updated quarterly. Covers sources from 1991 to the present.

Print Resources

Applegate, Edd, ed. The Ad Men and Women: A Biographical Dictionary of Advertising. Westport, CT: Greenwood, 1994.

Biographical essays on more than 50 notable figures in advertising. Each entry provides an overview of the person's life, suggestions for further reading, and a list of clients and campaigns.

Barksdale, Hiram C. Jr., and Jac L. Goldstucker, eds. Marketing Information: A Reference Guide. 3rd ed. Atlanta: Georgia State University Business, 1995.

Includes more than 3,100 annotated citations for marketing books and periodicals. Also provides information on professional associations, research and consulting organizations, and government agencies.

Ganly, John. Data Sources for Business and Market Analysis. 4th ed. Metuchen, NJ: The Scarecrow, 1994.

Contains numerous sources for market analysis. Organized by type of source. Each entry includes a description of the source. An index is provided.

Jones, John Philip, ed. The Advertising Business. Thousand Oaks, CA: Sage, 1999.

Essays are organized into chapters covering operations, creativity, media planning, and integrated communications. Name and subject indices are provided.

Mercer, David. Marketing: The Encyclopedic Dictionary. Oxford: Blackwell, 1999.

Provides brief definitions for basic marketing terms and longer entries for important marketing topics. Organized alphabetically. More than 5,000 entries.